Planning an Open House
One of the smartest ways to start your direct
sales business is to plan and host your own open house. This is should
be done before you ever book your first home party. An open house is
very important in establishing your business. It lets friends and
family learn a little more about your new opportunity, and of
course, it introduces your products. This can lead to future
bookings of home parties, and possible leads for future recruiting.
First things First....
- Set a date for your open house. Once
you have a date in mind and set it makes everything seem a
little more official.
- Make your List of friends and family
to invite. You can use your
Business Contact List to give you some extra ideas on guests to
- Call and Send out Invitations to all
your guests. It is best to call first and let your
friends/family know about your upcoming event. It is also
recommend to send out invitations for the specific time and
date. In my experience it has been proven that a tangible
invitation, in conjunction with a phone call increases
Once you have
the date and time set, and all the guests are invited, its time
to start planning your open house. An open house is much like a regular
home party except for the fact you are the hostess, and this is
the first introduction to your friends/family to your new
business. Often times the purpose of an open house isn't
necessarily to sell your products, but rather to let everyone
know about your new venture, which in turn will help your
business grow. You never know who may want to host a home party
in the future, or who is looking for a new business opportunity.
There should always be an option for all your
guests to purchase your new line of products. Often times an open
house will bring in huge sales because you are dealing with people
you know, who are willing to buy from you. This is just an added
benefit of hosting your own open house.
Your presentation at your open house will be much
like that at any home party. You are to introduce your business, the
opportunity, and the products, and well as to give a brief story as
to why you've joined. This will give you some practice for future
An open house is usually a very relaxed setting
and your products should be on display for your guests to see.
Refreshments are also to be served as with any home party. If this
is a close group of friends/family you may wish to serve some
cocktails to make everything a bit more social and relaxed. This
should be a "no pressure" event for everyone.
The object of hosting your own open house is
simply to get the word out about your new business and have nice
evening with friends and family.
Any Sales or leads are added
bonuses! You will want to follow up with all guests who may be
interested in hosting their own party. These leads will set you up
for your next home party.
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