Parties >> Hostess Coaching
Hostess Coaching is essential to a
successful home party. Basically, you are guiding your hostess
step by step through the home party process. This will start from
the moment she agrees to host a home party, all the way until after the event itself.
You will need to build a relationship with your
hostess, and she should be seen as your partner. Remember she is
the one allowing you to make money.
As soon as a home party is agreed upon it is best
to set up a date immediately and to get things going as soon as
possible. You will want to plan the party for no more than 3 weeks
away. Any gap in time could lead to the hostess changing her mind
and backing out. This means wasted time, and loss of money to you.
If your direct sales opportunity provides a hostess training
manual/packet this is the time to present this to her. If your
company does not provide a hostess training packet, don't worry,
this is something you can make up yourself.
Hostess Coaching Essentials
After the show is booked you are to be in constant
contact with your hostess. The more comfortable she feels about
having a party, the more successful it will be.
You will want to call your hostess about 2 days
after the party is booked. In this phone call you are to remind her:
Guest List - Find out if she has this
prepared. If not help her with completing it. You can even use your
List of Business Contacts to give
her some ideas. Set up a time for her to give you the list if you
are mailing out invitations. This should be done ASAP.
- You will want to make the decision early on
who is going to take care of mailing out invitations. If you
decide you will take her guest list and do the mailings, you can
guarantee that the invitations will be sent. When the hostess is
in charge of doing the mailings, it is possible that she will
forget. No invitations = No Party = No Money for you!
- You should also let you hostess know she
should personally call every guest to invite them to the party.
This is shown to increase attendance.
Set a Goal - Give your hostess a goal she should try to
meet. If she obtains this goal, whether it be guests attendance,
total sales, or outside orders, give her an extra incentive. This
should get her excited about getting more people to the party
because she is getting the opportunity to earn extra goodies.
Outside Orders - Make sure the hostess knows that she also
has the opportunity to get outside orders with those that are unable
to attend the party. Let her know that this counts towards her total
sales which can equal more incentives for her.
Some extra things to ask/tell the hostess:
- How many
guests is she expecting?
- Who does
she know who will book a show?
- Tell her
to encourage guests to bring friends.
- Ask her
if she has any additional questions.
- Thank her again for hosting a party
You will want to call your hostess again 2-3 days after the
invitations have been mailed. In this phone call you are to find
- Have any guests received invitations? Any RSVP's?
- Ask her how things are going. Any outside orders?
- Ask her if she needs anything. Extra catalogs, order forms,
- Ask her if she has any questions.
- Thank her for hosting a party, and let her know how excited
you are to be doing it.
You will want to call your hostess for the last time 1-2 days
before the home party. In this phone call you are to find out:
- Review Directions to her home
- How many RSVP's?/Amount of guest she expects attending.
- Remind her refreshments are to be served/ Is there anything
she needs from you?
- Find out if she is satisfied with the number of guests she
- Go over last minute ideas to increase guest attendance.
Have the hostess, or yourself make follow up phone calls to guests
that have not responded.
- Ask her if she has any questions.
- Thank her again for hosting a party. Try to get her pumped
up for the upcoming event!