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Direct Sales Fundraising

Direct Sales >> Direct Sales Fundraising

Fundraising and Direct Sales are really a good combination. I love the fact that many direct sales companies are allowing fundraising as another source of income for their members. Fundraising is a fun way to make money while helping an organization. Direct Sales Fundraising is also pretty lucrative now because many schools, and organizations are tired of the usual wrapping paper and can bring something new to the table.

Fundraising Easy as 1, 2, 3.

1. Be Organized - Determine your why, when and how much?

Why are you trying to raise money?

For example: is the fundraiser to raise money for school equipment, a field trip, or to offset some of the cost for graduation.

When will you hold your fundraiser?

Any upcoming holiday, Thanksgiving, Christmas, Valentineís Day, Easter, Motherís Day, etc. is an ideal time when people are looking for gift items. To ensure delivery in time for the chosen holiday you will need to do a little planning.

Keep in mind most fundraisers run for 2 weeks and have a 2 week turn around time for delivery of product. Factor in the time prior to the actual run dates to allow time for set up of the fundraiser. The contact person from the company you have chosen to use for your fundraiser will be able to help you with this.

How much money do you want to raise?

Determine the amount of money you would like to raise and how decide how many participants will be doing the actual fundraiser. Let your contact person know this information and they will be able to guide you as to how much each participant would need to sell to achieve your goals.

Consider offering an incentive to the participants in the form of a pizza party, gift certificate, etc. Local merchants routinely offer discounts for organizations. Be sure to announce the prize at the beginning of the sale.

2. Find the right product and fundraising company.

A successful fundraiser will depend on the product and company you choose.
Try to find a product that is unique and has a universal appeal. To help make your decision about which company to use, compile a list of questions for the contact person.

Some questions you should be asking are:

How much will the product cost?
Do you have a guarantee on your product?
Will we have to pay for shipping?
How much will we make on each item sold?
When will the profits be paid to our organization?
What type of payments will be accepted?
How long after the orders are turned in, will the product be delivered?
How will the orders be sorted and packaged for delivery?

3. Advertise

Once you have decided on your fundraiser, get the word out. A letter announcing the fundraiser should include the product you are selling, why you are trying to raise funds, the dates the fundraiser will run and when the monies are due. Send this letter home to the parents as well as posting it on bulletin boards, in the teacherís lounge, etc.

Also, if your organization has a website, put the news of the upcoming fundraiser on your site as well as in a newsletter that you can email to all your subscribers.

Most local businesses will be willing to help advertise for you by brochure or flier in their store. Some businesses to consider are beauty and nail salons, neighborhood pharmacy, gas stations and restaurants.
Finally, donít forget the local town paper as another source to promote your fundraiser. Most local newspapers will run community events in their weekly paper.

Wishing you many happy fundraisers!

Article by:

Karen Singer lives in northern NJ, where she organizes successful fundraisers for daycare centers, healthcare facilities, etc. Karen is also a proud member of the NJ Association of Women Business Owners. Additional information on her fundraisers can be found at:

Recommended Reading

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