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Building a Downline

Direct Sales >> Building a Downline

Building a downline is one of the ways you can earn a substantial income with direct sales. I tell all my new distributors is that teambuilding can be a fun, lucrative way to make money, but that does not come without a lot of work and a deep commitment to your new recruits. A support system is an absolute necessity for building a solid downline.

Very often in direct sales, folks will ask “how can I help my downline?” Here are ten suggestions of ways to support your downline:

1. Prepare a series of emails that you’ll send to the new person, either one per day, or one per week, depending on how much material you cover. These emails can contain any combination of the information below, or they can contain information on how to host your first party or how to get your first customer.

2. Send a list of phone numbers. Include your phone number, your uplines phone number and the phone numbers to the various departments at your company.

3. Send a list of links to the company, where to order, where to view downline information, where to view personal monthly sales, and where to read about the compensation plan.

4. In addition to all of the prepared emails and prepared literature, either call or email your new recruit at least once a week for the first month.

5. Most companies offer many support materials. Send a list of what is available and what each of the products are.

6. Create a Yahoo Group, or a team website with message boards where you can communicate with your group on a regular basis. This website or group will be available to not only those you sponsor, but also the folks they in turn sponsor. This creates an overall strong group connection with everyone learning and sharing together.

7. Make sure you establish a relationship with the downline of your first level recruits. You never know when your first level person might quit, or might become inactive and you don’t want to lose their downline as well. Establishing a relationship with those in your 2nd level, 3rd level etc, helps to ensure everyone’s overall success.

8. Offer incentives to your entire group. One time offer a prize to the top seller. Another time offer a prize to the person who sponsors the most during the contest time. I know some folks who have offered prizes like a fax machine. Other prizes might be sample products, or full size demo products. You might offer a business book, or any other tools that will help your downline increase and build their business. Incentives can be a month long or even a quarter long. I know a few times, I’ve received plaques and awards for year long overall sales or sponsoring.

9. Either through a newsletter or through your team website or Yahoo Group, offer articles relevant to your company or product line. Invest the time to find articles that will be beneficial to your team members.

10. Recognize birthdays. Everyone loves to be told “Happy Birthday”. Make a point of sending a card or small gift to your downline on their birthday. Small gifts would be more appropriate for top achievers, while cards are more appropriate for the rest of your group.

By following these suggestions, you’ll contribute to building a strong, solid team.

Article by:

Audrey Okaneko has worked from home since 1983. She can be reached at audreyoka@cox.net or visited at www.scrapping-made-simple.com

More on Building a Downline

Building a Strong Downline

Direct Sales Team Building

Recommended Reading

Build it Big: 101 Insider Secrets from Top Direct Selling Experts

Build it Big - Insider Secrets from Direct Sales Experts

 

I personally own and recommend this book, which has been a wealth of information to me, and my business. This is a must-have for anyone in a Direct Sales, whether you are a beginner or a pro.

             Take a look at my review of Build It Big

Also check out the follow up to Build it Big, which is available now!

More Build It Big : 101 Insider Secrets from Top Direct Selling Experts

 

 

 

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