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Cookie Cutter Websites Just Won’t Cut It…

By admin | January 7, 2008

Simply having a direct sales website that your company provides just isn’t going to cut it in the Internet Marketing world.

If you currently have a website that your direct sales company provides free or for a fee, it is most likely a “cookie cutter” site that all the other reps in your company have, with the exception of the contact information.

They usually look something like this-


While these company websites are not bad to have, (I would never join a direct sales company without one) they are not the best tool for building your business online.

Company websites are good for 3 main things:

1. Buying a domain name and forwarding it your company website. Use this address on business cards to give directly to your customers so they can easily reach your website.

2. Ordering and dropshipping – Most company websites provide a shopping cart system in which customers can buy products and have them directly shipped.

3. New distributor sign up form – Again, this is usually found on most company websites where a potential teammember can sign up on your website to join your direct sales company and become part of your downline.

Numbers 2 & 3 in my option are essential reasons why these company websites are valuable to you. However, unless you know a ton of people who you are personally directing to your company website, it is probably not getting much traffic on its own.

But you’d never know this because you cannot track your visitors to this website.

Another thing that is not going to happen with your company website is getting search engine traffic.

The reason your company website will not get you traffic is because every other member of your company also has the same company website with the same information.

Search engines do not like a lot of duplicate content and tend to only list the official company website at the top of the listings when a search is performed.

This does nothing for you to get traffic to your website.

So what do you do? You build your own website of course!

Building your own personal website allows you to do 3 main things:

1. Optimizing your website with keywords that searchers are actively looking for. This is the only way searchers are going to find you in the search engines.

2. Track your visitors – There are programs you can use to see exactly how many visitors your website receives and where they are coming from. This is extremely useful to see what advertising may or may not be working for you, as well as targeting which keywords visitors are using to find your site.

3. Bring more traffic to your company site – The reason you are building a personal website in the first place. When built correctly your personal website will get traffic from the search engines, provide the content your searcher was looking for, and direct them to your company website sales or signup page.

So while your cookie cutter company website is useful, using it in conjunction with a site you own and built is the best way to start building your business online.

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Topics: Building a Website | 5 Comments »

5 Responses to “Cookie Cutter Websites Just Won’t Cut It…”

  1. Party Plan Pat Says:
    May 22nd, 2008 at 3:28 am

    I love this article, cookie cutter websites, that is indeed what they are and you are right too, they will not in any way help one succeed in this very internet savvy world. I thank you for getting the word out!

  2. Lisa Says:
    July 2nd, 2008 at 9:33 am

    I couldn’t agree more. There’s just no reason with all the DIY tools out there these days that anyone should settle for less than total control over their own web sites. (Not to mention that too often those affiliate sites just scream “sales pitch”.)

    Great post.

  3. seho Says:
    November 15th, 2008 at 1:36 am

    thanks for the tips, i enjoyed your post. You are right about people are using too many duplicate articles, so search engine won’t like that

  4. Jen Boone=Lamb Says:
    January 24th, 2009 at 11:35 pm

    Thanks for the great tips! I added them to my network.I think a lot of people will really benefit from it. You can see it at in the direct sales group!

    Jen Boone-Lamb

  5. seho Says:
    March 25th, 2010 at 1:05 pm

    […] Cookie Cutter Websites Just Won’t Cut It… | Internet …Great post. seho Says: November 15th, 2008 at 1:36 am. thanks for the tips, i enjoyed your post. You […]