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Tips On Writing a Effective
Recruiting Ad
Direct Sales
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Tips On Writing a Effective Recruiting Ad
Whether you are advertising online,
or off, writing an effective recruiting ad is essential for a
greater response. Here are 12 tips to a successful recruiting
advertising campaign.Here are some of my tips for writing an
EFFECTIVE Recruiting Ad!
#1) I state my Company NAME Several
Times in my Ad. (I know this isn't possible for some company reps
which is a shame because COMPANY NAME in your ad is Extremely
important!)
#2) I LIST ALL Start up Costs Involved! I don't have my reader
guessing at it and then they have to turn around & email me for
it...NOPE, its clearly stated in my Recruiting Ad!
#3) Quotas...if your company has quotas, it should BE LISTED in your
Ad! Readers who find out after they are already talking to you allot
of times feel mislead!
#4) CLEAR UNDERSTANDABLE ENGLISH. I do NOT use business slang terms,
abbreviations for business terms etc. What do I mean? WOE in the
Tupperware world means Web Order Entry, well new potential recruits
have NO idea what that is so spell it out!
#5) Do NOT over hype your opportunity Why? A---It can scare people
off into thinking its a SCAM or too good to be true and they MOVE
on. B-----If they fail at the opportunity, they will turn around and
BLAME YOU....saying you said you could make XYZ in a certain amount
of time & so forth! ALWAYS STATE reasonable commissions about the
opportunity!
#6) ONGOING Costs! I like to let NEW potential recruits know about
any ongoing charges with the opportunity if there are any.
#7) Ad LENGTH: Too often these days I see tons of 3 sentence ONLINE
ads that say 2 sentences about the opportunity and the third
sentence says contact me for more info! That is a HORRIBLE AD! Your
ad needs to provide the reader with concise info about the
opportunity you are advertising, in the SAME respect, don't make it
too long where they LOSE interest. They want to read an AD, not a
book!
#8) PROOF READ YOUR AD or have someone else do it! Typos & Mistakes
LOOK unprofessional!
#9) KNOW the opportunity INSIDE & OUT! Nothing LOOKS more
unprofessional then when they start asking you questions and YOU
don't know the answer! I feel if you are going to be recruiting you
should KNOW your company WELL and KNOW the opportunity well! I once
had a girl that was 32 hours old in her company TRY to recruit me
into it! That was a BIG BIG turn off for me! I am not saying you
have to be there for years...what I am saying is you should KNOW
everything there is to KNOW about that opportunity before recruiting
others into it!
#10) Don't overload your Recruiting Ad with Graphics! Allot of older
computers can not handle dozens of graphics!
#11) When I make changes to my Ads, I like to get a few friends to
look over it for me. Allot of times they will give you GREAT advice
on changes that should be made that you didn't think of!
#12) When you decide to recruit, You need to realize that you will
have to set aside TIME to help train any new recruits you get. Its
NOT right to go on a recruiting BLITZ and then dump them all onto
your upline Manager. Its your responsibility to take time out to
HELP train your recruits and do so effectively. ALL of this takes
TIME & Patience, if you are NOT going to be dedicated with your
time, you shouldn't recruit!
Shelly Hill
Sr. Executive Tupperware Manager
http://my2.tupperware.com/tup-html/R/ravish30-welcome.html
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