4 Tips for more Online Party
Sales
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Online "Home" Parties are becoming
the hottest new trend in direct sales. Here are a few tips to help
you increase your online party sales.
I know most of us have held our own
online party, been to one, or at least read about them. Many of the
materials online are general, and the average online party (for
individuals) has around 5-10 guests at the most. Maybe more, maybe
less, depending on several factors. But really for those that do not
belong to party groups, and are holding their first party the
attendance is going to be very low.
After some thought, I realized the
way we are holding these parties is wrong. In our previous article
we talked about stepping out of the wahm zone, and searching for
your specific customers. When looking for guests for your online
party, it should be no different. Instead of mass submitting party
invites to wahm groups, let's take a step back and see what should
be done FIRST.
1. BUILD a newsletter
Before you have your next party or even start to plan it, set up a
newsletter. This is something you should have already for your
business, no matter if it's an informational newsletter or one that
lists your specials - you NEED a list of potential customers. If you
haven't started to build one, start now! I could go into detail as
to HOW, but newsletters are an entirely different subject of their
own.
2. USE your newsletter list
No I don't mean take advantage of them, but I do mean send your
party notices to your list. Your list is the most important,
targeted sources of free advertisement you have!
3. Give good REASONS to attend
Simply saying "online party - join us" isn't enough. Not even saying
"games and prizes" is enough anymore. Get creative and have a good
reason for having your party. Such as announcing a new product not
released yet, giving away free items (be specific in your email!),
or featuring a specific type of product on your website.
Informational chats are good as well, such as one that explains what
a certain non-familiar product is.
4. Make a SCHEDULE
If you have monthly parties introducing or featuring specific
products, the attendance is going to be better than if you just have
them at random. Weekly is the best for repeat guests, but you also
do not want to burn your guests out offering them the same products.
Monthly would work best, since it's not as often but still creates
that habit. Make sure you have it on the same day every month (such
as the 1st, 10th, 15th...something easy to remember).
Don't forget to get creative with
your parties! With so many offering online parties today, you really
need to make yourself stand out. Granted if you do follow the first
two steps, you WILL have a much better response since instead of
just other wahms you will have a targeted group that may not be
familiar with online parties. Even still, there is always room for
improvement. ;)
