4 Tips for the Summer Slowdown - How To Increase
Slowdown - How to Increase sales
Summer Can be sometimes known as the
slow season in a Direct Sales Business. Here are some
helpful tips to increase your sales during the summer
You may have heard about the "summer
slowdown". You may be experiencing it right now, or you may not
be affected. Regardless it's important to pay attention, and do
something this time of year.
are slow and weren't in the spring, most likely this means your
target market isn't spending as much time online as they were
before (this could be due to vacations, spending time with
family/children out of school, etc). There are several different
options you have now:
1. Do nothing - take a vacation yourself
While not the most practical for a growing
business, if you need a break - take one while you can. Collect
your thoughts and ideas and get ready for your busy season.
2. Reorganize and prepare for fall
Similar to the first option, except you are
still active and preparing. Clean your desk, organize your
files, brainstorm new ideas for all, write new ads, research new
markets, redesign your website, finish a few marketing books
you've been meaning to read, etc. There are lots of things you
can do to keep yourself busy that will also help your business.
3. Find where your target market went - and go
Is your target market the vacationing type?
Get offline and go where the tourists hang out. Are there local
events near by that you can join (such as business expos, craft
fairs, etc)? Sign up! While you’re at it, make sure you check
into your local Chamber of Commerce and pay attention to local
events you can be a part of.
4. Start a new project with a new target
While it may be a little late in the summer to
start a new project or idea, it's possible to make up a few of
those sales within a month or two. Just make sure you are
organized, and can handle the extra work once your normal sales
begin picking up again.
If your sales haven't slowed down this doesn't
mean you aren't completely immune to the "summer slowdown". Your
sales may have a different time of year where they drop off,
such as Christmas or New Years. Even though you may be just as
busy, now is a good time to re-evaluate and see where your sales
are headed in the next few months. It's a good idea to make
preparations for your slow season right now before it hits.
Follow the same ideas as listed above to completely avoided
loosing any sales at all.
bout the author: Kara Kelso is a work at home
mom of two, and the co-owner of Direct Sales Helpers, which is
dedicated to helping mothers succeed in direct sales. For more