Why Direct Selling is
the Greatest Career for Women
Women really want to have it
all, a great family, income, and a career they can be proud of. It
seems as if not too long ago that was not always a possibility, but
now, the possibilities are endless with a career in direct sales.
Women can run their own business from home making a full time
income, stay home with their children, and feel proud and
accomplished at the same time. This is what a direct sales career is
doing for many women.
Women are tired of the rat race…trying to do
it all and stay sane. Today, they are leaving the corporate world
and coming to network marketing and party plan companies in large
numbers. 79.9% of all distributors are women. They have found a
place where there is no glass ceiling and where they can have a
career, raise their families, and make significant income from the
comfort of their homes.
Women are natural networkers and natural nurturers. This profession
allows them to meet new people, connect with and support other
like-minded individuals. Women love doing business in the course of
their lives – waiting in line at the grocery store, at their clubs
and civic activities or sitting in the bleachers at their children’s
sporting events. In fact, my sister, who is a very successful direct
seller, shared with me at my nephew’s last baseball that the Mother
of every player on his team was either a customer, Consultant, or a
hostess. She didn’t waste a minute in those bleachers.
This form of free enterprise is a great training ground for children
to be mentored by their parents. A direct selling business can
provide women with the opportunity to teach their children money
skills, people skills, business management, and more importantly,
I am proud to say I raised two entrepreneurial children with
tremendous work ethic as a result of being raised in a direct
selling home. They saw me work, earn income, lead others, set goals,
win and sometimes lose. (I call these “learning experiences”.) It
was during the “learning experiences” that my grown children say
they gained the most. They saw me keep on keepin’ on.
When women choose this profession they are given a gift that can
make a significant difference in the lives of their children and
every person they touch – their customers, their team and families.
What a wonderful place to lead by example.
The flexibility of direct selling is also a big plus for married or
single women with families. This business can be worked around the
schedule of others. They may not make it to every activity that
their children have, but they can make the majority. They can be
there after school to hear about their day and enjoy the morning
drive taking them to school without the pressure of fighting a
commute. They can stay home with their kids when they are ill,
without questions from the boss or fear of losing their job. They
can be their own boss and they will undoubtedly be a great boss to
Many women start their direct selling careers on a part-time basis,
either in conjunction with a full-time job or while raising small
children. They have the opportunity to move to full-time when it is
right for them and their families. There are no timelines or bosses
pushing them to make career choices that are not in the best
interest of their families.
Women love prizes – and with this career there are wonderful awards
and incentives. From diamond rings and spa retreats to cruises and
all expense paid family vacations. If they are willing to meet the
challenges, the awards and recognition are waiting to be earned.
The direct selling community offers great opportunities for personal
development and education. Training and support is readily available
from the companies, books, audio programs, and the Direct Selling
Everyone has the same opportunity to be successful in this
profession. Whether an individual is a college graduate or didn’t
finish high school, everyone has the same chance to succeed. It is
not education, job title, or past experience that are the deciding
factors in how successful people will be. It has more to do with
their coachability, desire, persistence and willingness to take
action. Every person determines their own destiny and their own
This is not a get rich quick business. It takes dedication and work
to build a solid residual income. And…no one is forced to choose
between family and career. They can have it all in this amazing
Nicki Keohohou is a Co-Founder of the
only association dedicated to the needs of the independent party plan
and network marketing professionals).