Women are tired of the rat race…trying to do it all and stay sane. Today, they are leaving the corporate world and coming to network marketing and party plan companies in large numbers. 79.9% of all distributors are women. They have found a place where there is no glass ceiling and where they can have a career, raise their families, and make significant income from the comfort of their homes.

Women are natural networkers and natural nurturers. This profession allows them to meet new people, connect with and support other like-minded individuals. Women love doing business in the course of their lives – waiting in line at the grocery store, at their clubs and civic activities or sitting in the bleachers at their children’s sporting events. In fact, my sister, who is a very successful direct seller, shared with me at my nephew’s last baseball that the Mother of every player on his team was either a customer, Consultant, or a hostess. She didn’t waste a minute in those bleachers.

This form of free enterprise is a great training ground for children to be mentored by their parents. A direct selling business can provide women with the opportunity to teach their children money skills, people skills, business management, and more importantly, life skills.

I am proud to say I raised two entrepreneurial children with tremendous work ethic as a result of being raised in a direct selling home. They saw me work, earn income, lead others, set goals, win and sometimes lose. (I call these “learning experiences”.) It was during the “learning experiences” that my grown children say they gained the most. They saw me keep on keepin’ on.

When women choose this profession they are given a gift that can make a significant difference in the lives of their children and every person they touch – their customers, their team and families. What a wonderful place to lead by example.

The flexibility of direct selling is also a big plus for married or single women with families. This business can be worked around the schedule of others. They may not make it to every activity that their children have, but they can make the majority. They can be there after school to hear about their day and enjoy the morning drive taking them to school without the pressure of fighting a commute. They can stay home with their kids when they are ill, without questions from the boss or fear of losing their job. They can be their own boss and they will undoubtedly be a great boss to themselves.

Many women start their direct selling careers on a part-time basis, either in conjunction with a full-time job or while raising small children. They have the opportunity to move to full-time when it is right for them and their families. There are no timelines or bosses pushing them to make career choices that are not in the best interest of their families.

Women love prizes – and with this career there are wonderful awards and incentives. From diamond rings and spa retreats to cruises and all expense paid family vacations. If they are willing to meet the challenges, the awards and recognition are waiting to be earned.

The direct selling community offers great opportunities for personal development and education. Training and support is readily available from the companies, books, audio programs, and the Direct Selling Women’s Alliance.

Everyone has the same opportunity to be successful in this profession. Whether an individual is a college graduate or didn’t finish high school, everyone has the same chance to succeed. It is not education, job title, or past experience that are the deciding factors in how successful people will be. It has more to do with their coachability, desire, persistence and willingness to take action. Every person determines their own destiny and their own paycheck.

This is not a get rich quick business. It takes dedication and work to build a solid residual income. And…no one is forced to choose between family and career. They can have it all in this amazing profession.

Article by:
Nicki Keohohou is a Co-Founder of the www.DSWA.org (the only association dedicated to the needs of the independent party plan and network marketing professionals).