a Strong Downline Relationship in your Direct Sales Business
a Downline >> Building a strong downline
As you'll see in the
article below, that building a strong downline in your direct sales
business is mutually beneficial to both you and your team members.
There is one key element that can make building a strong downline
You've got a strong direct sales downline or are beginning to
build one! This is one of the best parts of being a direct sales
consultant, - the fact that you can share your passion for your
business with others, help them to earn a little extra money and
get paid for helping grow your company as well.
Now that you are a leader of a team, you'll need to build a
strong relationship with downline members to not only help them
stay strong in their business, but to help your business grow
stronger as well. A strong downline relationship will be one
that's mutually helpful and everyone benefits.
But you may be wondering how to insure that downline members
feel cared for while still maintaining some type of balance with
the rest of your life. Here are 5 easy tips for maintaining a
great upline/downline relationship.
1. Start off with a bang. When a new recruit first signs up,
it's vitally important that you communicate often with her. One
thing that I have found very helpful here is to develop a series
of emails to send to new downline that talks them through those
first days "on the job". It will help them feel like they are
connected to the company and to you. Each day while your new
recruit is waiting for her kit she should hear from you. This is
very easy to do with an autoresponder system, but can also be
done by just copying and pasting into an email message every
2. 15 minutes a day. Set aside fifteen minutes of each workday
for downline phone calls. Use those minutes to call one to five
members of your group for a quick "just checking in" call. Leave
a message if you get voicemail. The idea is to let them know
thinking of them and giving them a chance to hear your voice.
This is a great time to ask how they're doing with their
non-business life as well and get beyond your direct sales
company to show you care about them.
3. A downline website. Creating a simple website for my group
has been the best thing, by far that I did to keep communication
open and strong with my group. We have weekly topic discussions,
contests, upload important files and just have fun with the
whole group. Through this many relationships between members of
my group have blossomed just because the website allowed them to
"break the ice".
4. Meetings and/or conference calls. This is another great way
to foster unity and strong relationships within your group. Many
of you probably have downline that are out your area, so have a
quarterly conference call with everyone just to touch base.
There are many free teleconference services via the internet
that make it very easy to do. And
if you can, have a face-to-face meeting once in a while as well.
Some group leaders have meetings monthly or quarterly. Others do
a once a year get together with everyone.
5. Ecards. I love ecards for celebrating birthdays, achievements
etc. First of all it's FREE, which is great, but it's so
convenient and just plain fun. Use one of those Internet
calendar functions to keep track of birthdays. Once a month go
through the upcoming month and
set up the ecard deliveries for the birthdays and company
anniversary dates for the next month or more. You can set these
up to deliver up to a year in advance! It's a
wonderful thing. There are hundreds of sites for free ecards on
the Internet. Have fun searching for ones that suit you!
The key? Communicate in any and every way that you can. You will
find that your direct sales team members will stay with your
company much longer when you've fostered a strong relationship
by keeping in touch! Have fun and happy team building!
Annette Yen is
20-year veteran of Direct Sales and leads a great team of women
in her direct sales business. To find out more about how to
start a strong relationship with your new recruits, sign up for
her free e-course at
Build it Big: 101 Insider Secrets from Top Direct Selling Experts
I personally own this book and it has been a wealth of
information to me, and my business. This is a must-have
for anyone in a Direct Sales, or Home Party Plan
Take a look at my review of Build It Big