65 Ways to Advertise & Promote Your Direct
|Now that you have joined a direct
sales company it is time to get the word out and advertise
you business. Here is a great list of 65 Ways to Advertise &
Promote your Direct Sales Business. The best part of all is most of these
ideas are free!
Now that you have a home business, what do you do
now? You need to advertise and expose your business to as many
people as possible! Here are some QUICK suggestions & things you
can do to advertise your business! A lot of them are FREE are
very low cost!
#1) Use FREE email Signature Tags and attach them to every email
#2) Register your website business on Every FREE search engine
you can find (first) and then start targeting the pay per click
#3) Register your website with Online Shopping Directories.
#4) Register your website with Online Work At Home Directories.
#5) Register your website with Online Classified Ads if you are
going to do any recruiting!
#6) In your spare time you can list your website on FFA Link
Pages. (I personally do not do this due to receiving spam, but I
do know of others who do recommend FFA pages) FFA Stands for
FREE FOR ALL Link Pages.
#7) In your spare time, go to other peoples personal websites
and sign their Guest Book, make sure you include the info so
they can find your website too!
Contact other webmasters and offer to exchange banners with
them! If you do a online E-Zine or Newsletter swap banners with
others and place them in your online newsletter and have them do
#9) Run a Contest on your site for Newsletter Members ONLY and
then list your contest at all the FREE Contest & Sweepstakes Web
#10) List your website home business with online yellow page
#11) Add your listing into your local telephone paper-version
#12) Scout out your local newspaper for the bridal
announcements! You can send a catalog, business card and include
a flyer for the new bride announcing your bridal registry!
#13) Scout out your local newspaper for classified ads for Home
Based Day Care Centers! Send catalogs, flyers and biz cards to
the home daycare owners! Point out how they can have a party and
earn FREE items for their home based daycare!
#14) Scout out your local newspaper for baby announcements. If
your company offers products geared to children or new moms you
can try to match up their postal address with their name in the
phone book. Drop into the mail a contact ME sheet, brochure or
catalog, business card and any discount coupons.
#15) Do a Online Bi-monthly or monthly Email Newsletter! After
you get your local customer base built up you can consider doing
a print version for those with NON-Computer Access! This will
keep customers informed of NEW Product Introductions, Sales &
Promotions, Hostess Specials Etc. This will entice customers to
purchase & hold parties more frequently!
#16) Exchange business cards or flyers with other work at home
business owners! Use these as "bag fillers" and as you pack up
Tupperware orders throw in one of their cards and have the other
business person do the same! You both get FREE advertising!
(don't do this with others who sell similar products as you)
#17)Network with other Home Business Owners! Schedule a Home
Business EXPO locally in your area! Several of you can get
together and come up with ideas on where to hold one!
Entice First Time Customers to purchase from you! Offer them an
incentive like a personal discount or a special FREEBIE for them
making their first purchase with you! Once you rope them in,
give them the BEST SVC so that they will come back for more and
refer you to others that they know! Word of mouth is sometimes
the BEST FREE advertising!
#19) Hold a Mystery Hostess Open House party! Do this 2-3 times
per year! Send out invites to everyone and post flyers every
where! Offer door prizes, refreshments, demo's etc! Tell
everyone who comes and orders they get one entry, if they bring
a friend they earn a bonus entry! If they book a party at your
party they get 3 more entries and so forth! At the end of the
party, draw a name and the winner becomes the hostess and earns
all the FREE stuff for that party!
#20) Recruit Helper Friends! Have your friends help you spread
the word! Give them catalogs, flyers & business cards! Tell them
to pass them out, get you orders etc. Offer the "helpers" free
items or personal discounts! Alot of times these helpers will
end up being full recruits after they see how profitable & easy
Your Home Business can be!
#21) Sponsor Online & Local Contests! Donate a Prize or Gift
Certificate! This will help get your a lot of Business Exposure!
If you do online sponsoring, make sure you pick HIGH Traffic
#22) Contact Local Business owners (usually smaller businesses
work best). See if you can hang a flyer in their store window or
set up a small table display. Offer them a personal discount or
a freebie for allowing you this business exposure or swap "bag
filler" business cards with them!
#23) Contact local Bingo Halls! Offer to donate a Prize for
their Bingo games! Make sure you include a business flyer,
catalog, business card etc with the prize you are donating!
#24) Network with other Consultants and find out what works for
them and share your ideas with them too!
#25) Print out your own business cards or buy low-cost ones and
pass them out every where! (I personally get all of mine from
#26) If you want low-cost photo-copying for your business flyers
try the public library! A lot of times they are a lot cheaper
for photo-coping then the big print shops!
#27)Distribute Flyers & Business Cards to: Apartment Complex
Rental offices! Please display them in something attractive like
a little Tupperware modular mate! New move-in tenants are always
out shopping & buying "new" things for their new apartment or
home! You could also do this with real estate agents etc!
Get permission to hang up flyers at grocery store memo boards,
school teacher lounges, public Laundromats, church directory
memo boards, senior centers, nurses & doctor lounges etc!
#29) Contact your local hospital and ask them if they give out
the FREE new baby bags filled with gifts etc to the new moms in
their hospital? If so, ask if you can add a flyer, business
card, coupon or catalog to the mix!
#30) Contact Local Fire companies/fire houses in your area! See
if they would be interested in holding a Fundraiser or Party to
earn FREE Items for their Summer Barbeques etc that they always
have to raise money!
#31) Do you have local Job Fairs? If so, contact them about you
setting up a table with Recruiting Info at your Local Job Fair!
You can also contact local temp. agencies and see about you
leaving info with them about the Your Business Opportunity!
#32) If you are into recruiting, place online classified ads
every where! You can also place ads online at your local
newspaper, TV stations and radio stations websites! Don't forget
to also place a classified ad in your local print version
#33) Contact local TV stations & radio stations and offer to
donate a Prize Package or Gift Certificate for one of their
numerous contests that they are always holding!
#34) Offer to hold parties for friends, co-works & family
members! You can get FREE advertising by having normal bridal
shower, baby shower, anniversary parties etc! Try to tie them
into your Business! Great to do if you sell Tupperware, Pampered
Chef, Baby Products, Invitation & Stationary Companies, Lingerie
Companies and so forth.
#35)Do you have children? If you participate in their bake sale
activities make sure you take in the items in something that is
Tupperware! i.e. the cake taker, cupcake taker, pie taker and so
forth! I like to tape my business card onto the bottom of these
so that I can make sure I get it back! This also works if you
are a Pampered Chef Rep. or another Cooking type of Party
#36) Going to a summer picnic or family/class reunion? Trying
preparing something delicious from a Cookbook that your company
has! If someone tells you its delicious and they want the
recipe, that has now opened the door for you to talk about Your
Business! (works well for Tupperware, Pampered Chef and other
home cooking party plans).
#37) I carry my spare change around in a small Tupperware
smidget! People ask me about it all the time! Tell them they can
get ONE free if they place a $10 order with you! GREAT
inexpensive way to get a new customer! Make sure you whip it out
to make change every where you go! This also works well if your
company sells something similar or if you can get a change purse
and stitch or paint your companies name onto it.
Make sure you leave info about Your Business on your answering
machine or voice mail message! Not everyone who phones you knows
that you sell or represent a particular company! (especially
those pesky bill collectors & telemarketers)!
#39) Write your Website URL & email address on every piece of
mail leaving your home, including the bills! Either get return
address labels with it printed on or handwrite it! Do you know
how many hands touch once piece of mail? GREAT FREE advertising
#40) Give a product from your company as a gift as much as
possible! Not only does someone really appreciate the gift but
its FREE advertising & you are helping your own sales! Why buy
something elsewhere and get NO sales credit for it or any free
advertising! Works GREAT for all Holiday Gifts plus birthdays,
anniversaries, wedding and so forth.
#41) Make up a colorful flyer and hang it in your car window!
Passer-bys can see your flyer at a parking lot, red-light etc!
#42) I leave my business card behind every where I go! I even
include one in the Hotel Maid's Tip envelope that I leave behind
with my tip in it! You can also do this at restaurants, bars,
clubs etc! Anywhere you might leave a tip behind!
#43) Contact your local Welcome Wagon Group! Network with them!
See if you can add your business card, flyer, catalog to the
Welcome Wagon Package in your area! If you have samples then
donate one to their package!
#44) Take your outdated catalogs and randomly mail or distribute
them thru-out your neighborhood! Make sure you stamp it OUTDATED
and provide contact info for yourself so they can contact you if
interested to get a current catalog!
#45) Talk about your business Everywhere you go!
#46) Don't be afraid to ask others to book a party from you or
to check out your website etc! The worse thing that could happen
is the word "NO" but in the future if they need service from you
they will remember that conversation with you!
#47) Contact local kitchen & cabinet tradesmen in your area or
local cabinet makers! See if you can set up a display in their
shop about your Business!!! This works well for Tupperware,
Pampered Chef and other Home Party Cooking Plans.
Contact local Home-based Home Caterers or cake makers! Do some
networking with them or offer them our GREAT party/hostess
opportunity! They might be interested in earning FREE Kitchen &
Cooking Products for their home-based catering business!
#49) Contact Local Sorority Houses! College Girls love to shop &
spend money! They also love to have home parties, great way for
them to earn FREE items for the Sorority House and great
business tool for you! If you offer fundraisers, offer one to
#50) Contact College Campuses & Private Schools and see if you
can set up a Table Display during their open house days!
#51) When out and about....make sure you use a Tupperware LOGO
sports bottle, thirst-quake cup etc for your beverages! Even if
you purchase them at a convenience store...dump it into your
Tupperware LOGO beverage cup! You want to expose your business
to others as much as possible! (this works for ANY company! If
your company doesn't have a logo sports bottle or commuter cup,
have one made for yourself!)
#52) Update your personal Business Website as much as possible!
People who regularly visit our website don't want to see the
same thing over & over! Make sure you include detailed ordering
& payment information along with contact information on your
WELCOME or MAIN page! People don't want to guess at these
things! Also offer as many payment acceptance forms as possible!
Don't limit yourself to CREDIT CARDS only as a lot of people
these days are trying to NOT use them and others are afraid to
use them on the internet!
#53) Does your church hold spring & holiday bazaars? Don't
forget to set up a table display with your business info!
Volunteer your time for Church Bake Sales, Holiday Bazaars etc.
In exchange, set up a table or booth with your info.
#54) Fundraising! A lot of opportunities here for you to expand
and grow your business! Make a list of all the LOCAL groups in
your area! Print out flyers about Your Fundraising Opportunity
and include contact & business info about yourself! Every month
commit yourself to mail out or to contact at least 5-10 of those
group contacts per month!
#55) Do you know of a family in your area that had a fire
tragedy recently? A flood or other home tragedy? Donate one of
your Outdate Merchandise Items to them! Include your catalog and
business card! As they get on their feet again they will want to
replace what they lost and can contact you to do that! They are
always so grateful for you kindness and this can be a GREAT
opportunity for future business from them! At worse, you will
feel GREAT for doing something so nice! This will also be a tax
#56) Invest in BLANK postcards or invest in Business Themed
Postcards! These are cheaper to mail out than using catalogs!
Include your business & Contact info on them and mail them out
to everyone advertising your business! This works well with
random mailings from phone books as they are much more
inexpensive to do and recipients usually tack them to the front
of their refrigerator until they need to contact you!
#57) Business SALE aids and Advertising! If you can afford
invest in getting some printed refrigerator magnets, snack bag
chip clips, post-it note memo pads, pens, pencils etc....get
these printed up with your Business Info on them! Pass them out
to everyone! Everyone loves something for FREE!
Encourage your party hostesses to strive for more! Offer
Additional Incentives to them! Run a MONTHLY or Quarterly
Contest for your Party Hostesses ONLY! Tell them that the
Hostess who has the highest Party Sales will win an additional
prize or Gift Certificate Etc.
#59) Make up inexpensive Gift Baskets! Fill the basket with all
kinds of Gadgets & spice mixes! Add a bow! You can sell these or
use them as door prize gifts! Include your business card with
each one! Some customers who are looking for gifts will BUY
quicker if their gift is already to give to their recipient! If
you don't want to do that....offer gift wrapping service to your
customers for an additional fee to cover your wrapping & bow
expenses! These days busy people want things in a hurry and
#60)If you really want to go out on a limb for your Customers
who live locally to you that you are offering gift wrapping
services too, you could also add in local delivery for a fee or
if they are out of the area, you could offer to package & ship
the gift wrapped package for them....again for a fee!
#61) Business Gift Giving Program: Contact all the businesses in
your area and provide them with printed info about the Business
Gift Giving Program along with your contact info! I suggest you
make a list of contacts and commit yourself to 5-10 a month that
way you will not get over-burdened with time & money expenses if
you make a reasonable goal for yourself to keep! A lot of
Businesses look for unique affordable gifts they can give to
their employees especially around the Holidays!
#62) If time is a problem for you, get yourself organized! When
watching TV or a movie, stamp the backs of your catalogs, make
up your hostess party info packages, stuff your envelopes for
Fundraising and Business Gift Contacts etc! You can do this
during the commercials instead of just sitting there & biting
your nails LOL Enlist the help of your kids! Children love to
feel that they have a "job" and offering them a few bucks or
another incentive for helping you with your business!
#63) Contact NEW Graduates from High School or College in your
area or hold an open house party just for them! A lot of
graduates are moving into their own first apartment/home or
going away for college! They younger they are when they start
buying your products....the better! They could end of being a
collector or a long term lifelong customer & faithful user of
your particular brand!
#64) Get Business Themed Banking Checks! Your bank checks pass
thru tons of hands that could become potential customers or
party hosts! If possible get your email address or website URL
preprinted onto them! I also suggest using preprinted postal
address labels too! (try to get checks that have pictures of
some of the products you sell on them or at the very least make
sure some where on the check it says: Tupperware Consultant,
Avon Rep, and so forth.)
#65) Get yourself a self inking or rubber stamp made up with
your Website URL and contact info on it! Stamp everything with
it! Not only does this save you time but you will be more "apt"
to stamp up everything and anything if it ONLY takes a second to
Most importantly is to be patient! If you work hard in promoting
your business your Business will Flourish!
Sr Executive Tupperware Manager
Copy write 2004